Despite 2020’s challenges, economies are looking forward in anticipation to rebound in 2021.
As the year comes to an end, it reminds our corporate world that the lessons learned will better assist in creating a more positive and prosperous 2021 and beyond. While many organizations are looking to hire, numerous strategies must be considered if they are to be victorious in this fierce battle for talent once the economy recovers.
Here are three talent acquisition trends your company can consider for better hiring in 2021:
- Career Site Optimization
- Applicant Tracking System (ATS) Implementation
- Identifying your Best Talent Source
Career Site Optimization
Hiring is most likely to increase in the new year. Thus, your company must consider optimizing its career site. Your site is usually the first-place prospective candidates interact with your brand. Therefore, it should be easily accessible as well as appealing and user-friendly. A site that allows applicants to efficiently conduct searches, set up profiles, and get through the application process will captivate applicants’ interest. If your organization’s website cannot fulfill these needs, this may result in potential candidates seeking other opportunities and searching elsewhere.
Your company should not lose top-quality talent, and thus, using search engine optimization (SEO) will increase the likelihood of search engines such as Google and Bing directing prospects to your site. It may be essential to use a chatbot to provide real-time responses and information, adding value to your site. Content in the form of videos and infographics is another way to appeal to the candidate. These can show your work environment to captivate candidates who place a high value on the workplace. It is crucial that your site’s content remains fresh and updated, mainly to pique returning candidates’ interest.
Applicant Tracking System (ATS) implementation
During the hiring process, an applicant tracking system (ATS) would be beneficial to have working in tandem with your career site. In addition to tracking candidates and applicants, it offers end-to-end management of candidates, job offers and postings, applications and creates a searchable database of resumes, job descriptions, and the candidates.
It also aids in scheduling interviews, sending automated notifications and emails to recruiters and candidates, helping recruiters, and hiring managers manage the recruiting process, and allowing candidates to receive a great first impression and experience dealing with your company.
Identifying your Best Talent Source
It is vital to identify where your top-quality candidates originate. This will not only optimize your candidate sourcing but provide you with a good idea of where to focus your attention and resources.
Tracking and reviewing your source of hire (SoH) will provide you with pertinent information on where the candidates derive. Key sources may include your career site, social media, job boards, and employee referrals. Your source of hire equips you with details on why specific sources work well and ways to improve your low sourcing returns approach. An ATS and analytics such as Google Analytics can be used to measure your SoH.
Final thoughts
Your organization can consider numerous talent acquisition trends to better assist with hiring top-quality candidates. Ensuring that your career site is optimized with the latest technology best suited for your recruitment needs is crucial with the changing demographics.
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