In maintaining a competitive advantage and brand differentiation, your business needs to build a thriving corporate culture and assess it regularly.
Having a culture impacts everything within your organization, from attracting quality talent, productivity, motivation, and engagement to employee retention and growth. Failing to assess your company’s culture and neglecting your employees’ needs and wants will increase your risk of suffering the high cost of employee disengagement.
By conducting a culture assessment, your company not only discovers and gains a better understanding of its unique cultural pillars but determines the gaps that exist between current culture and its desired culture.
So, are the statements made about your company the truth? Or are you falsely advertising to candidates? Your culture assessment is the first step to answering these questions. Here are three steps that will help you assess and improve your corporate culture:
- Review your company’s onboarding process
- Examine your incentive programs
- Gauge Transparency and Commitment within Leadership
Review your company’s onboarding process
When reviewing your approach, you must first answer this question; what are your recruitment goals? If it is to recruit competent, innovative, and committed candidates to your company’s mission and goals, it is vital that you earn their respect and gain their loyalty during your hiring and onboarding process. By doing this, you will ensure that they are engaged and motivated.
Reviewing your training techniques and improving them if they are a bit outdated comes highly recommended. It is best to take a personalized approach that is captivating, original, engaging, and educational, allowing them to participate actively. Providing your new hires with resources and tools to help them learn their new positions and adapt to the team will keep them intrigued rather than stagnating.
Examine your incentive programs
Are employees happy in their spaces? Are they adequately compensated for their efforts?
When examining your culture, how you incentivize your well-performing employees or those who add value to your company is vital. By considering everyone’s interests and lifestyles, you are better able to reward them in ways that match their personalities. For instance, if an employee is interested in art, then rewarding them with a ticket to an art exhibition or a painting class would be appropriate.
In keeping these personal details in mind, your employees will remain satisfied and engaged, which leads to employee retention. You could also opt for having your employees choose their rewards since some may prefer this option. Knowing your employees makes the difference.
Gauge Transparency and Commitment within Leadership
In shaping your company’s behaviors, promoting new ways of thinking, or fostering employee development through education and training requires your leadership team’s commitment. Your culture is significantly affected by your company’s structure, its controls, and its process. It is your team’s behaviors and actions, and that includes your leaders; How do your employees act?
By assessing your culture, you can better determine the agility and flexibility of your leadership abilities. Cultivating a culture that embraces change is essential as it shows your relevance and accessibility to young professionals and top-quality talents.
These are a few steps to get you started on assessing your culture. It is crucial to note that corporate cultures vary across companies, and no culture is good or bad. Through culture assessments, you can discover your company’s unique cultural pillars.
Let us help!
At ITS Global, our expert team is available to help you with your culture assessment needs.